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NBA partners with Abu Dhabi investment firm to promote basketball among players, fans

23.05.2023 - 11:05 arabnews.com

ABU DHABI: The National Basketball Association and ADQ, an Abu Dhabi-based investment and holding company, have announced a multiyear collaboration to engage fans and youth players in the UAE capital.

The agreement will make ADQ the presenting partner of the NBA Abu Dhabi Games 2023, featuring the Dallas Mavericks and the Minnesota Timberwolves playing two preseason games on Thursday, Oct.

5 and Saturday, Oct. 7 at the Etihad Arena on Yas Island in Abu Dhabi. ADQ will also host and support the NBA’s grassroots basketball programs in the UAE, including as part of the league’s existing collaboration with the Department of Culture and Tourism – Abu Dhabi.

The collaboration will see ADQ support a variety of NBA fan engagement, youth development, and social-impact initiatives to develop the next generation of fans and players in the UAE and promote a healthy and active lifestyle, including the Jr.

NBA PIF firm Eddie Howe Denver Nuggets Lebron James Uae Los Angeles state Minnesota Newcastle county Dallas county Maverick county Island

Read more on the arabnews.com

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