Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com. The Dallas Cowboys have not returned to the Super Bowl, let alone the NFC Championship game, since beating the Pittsburgh Steelers 27-17 in Super XXX on Jan.
28, 1996. Despite that, the team has become the most valuable franchise in professional sports. The Cowboys are the first sports team in history to reach $10 billion in value, according to Sportico's valuation from August. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM Dallas Cowboys owner Jerry Jones walks off the field prior to the game against the Washington Commanders at FedExField in Landover, Maryland, on Jan.
7. (Geoff Burke-USA TODAY Sports) There is a notion that Cowboys owner, president and general manager Jerry Jones is content with just making money, and that, for him, making money is more important than winning another Super Bowl.
However, he recently refuted those thoughts. "What’s missing here is the fact that maybe someone thinks that because I don’t want to win a ballgame, I don’t want to win a Super Bowl, as much as I don’t want to make a buck.