Cowboys' Jerry Jones reveals what he'd trade to win another Super Bowl

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The Dallas Cowboys have not returned to the Super Bowl, let alone the NFC Championship game, since beating the Pittsburgh Steelers 27-17 in Super XXX on Jan. 28, 1996. 

Despite that, the team has become the most valuable franchise in professional sports.

The Cowboys are the first sports team in history to reach $10 billion in value, according to Sportico's valuation from August.

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Dallas Cowboys owner Jerry Jones walks off the field prior to the game against the Washington Commanders at FedExField in Landover, Maryland, on Jan. 7. (Geoff Burke-USA TODAY Sports)

There is a notion that Cowboys owner, president and general manager Jerry Jones is content with just making money, and that, for him, making money is more important than winning another Super Bowl.

However, he recently refuted those thoughts. 

"What’s missing here is the fact that maybe someone thinks that because I don’t want to win a ballgame, I don’t want to win a Super Bowl, as much as I don’t want to make a buck. That’s bull stuff, that really is." Jones said during an interview on "The Stephen A. Smith Show."

"That’s not the way it works. Anybody [that] really knows me is that I'd trade two-thirds, or a third, whatever percentage you want to call of what the Cowboys are supposed to be worth, to get us one of those Super Bowls."

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Dallas Cowboys owner Jerry Jones appears during training camp at the River Ridge Playing Fields in Oxnard, California, on July 26. (Jason Parkhurst-USA TODAY Sports)

For the 81-year-old, being around the sport of