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Big Read: BSB’s Bird talks turning things around in 2023
Paul Bird, the flamboyant Northerner, written off by many following his disastrous 2022 season in Bennetts British Superbikes, is back with new riders, new bikes and new sponsor BeerMonster.com. But, asks Bikesportnews.com, can even the most successful team owner in the BSB paddock make it back onto the podium in the 2023 series, even with two great riders and the backing of Ducati? And how has he done it?