The unique approach Sir Jim Ratcliffe's INEOS chief hopes to transform Manchester United with
Change is finally coming at Manchester United.
It was announced on Christmas Eve that Ratcliffe's deal to buy a 25 per cent stake in United and take over sporting matters has finally been agreed. This could mean a significant role is lined up for Director of Sport at Ineos, Sir Dave Brailsford, who has revolutionised UK cycling with Olympic medals and Tour de France success.
Despite not initially considering football, Brailsford's innovative approach to sports could bring fresh ideas to the club. The 'marginal gains' method, made famous by Sir Alex Ferguson, was also found attractive by Brailsford. He visited Manchester Velodrome in 2008 to share ideas with the legendary United manager on how to achieve long-term success.
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Since Ferguson left, Man United have not managed to win a Premier League title - and they're far from quenching that thirst at the moment. To change their fate, they might need more than just 'marginal gains'. But for Brailsford, transforming minor elements can bring significant benefits.
Brailsford aims to reshape Man United from its roots, focusing on aspects ranging from adopting victory habits to improving nutrition. He will ensure that the team eats right and sleeps well over everything else. His strategy when managing Team Sky forms an example of such a foundational makeover the cyclists had taken their own mattress and pillows for better recovery, airline-style seats were arranged on the bus, and novel cool-down techniques were introduced after races.
Some may find these strategies gimmicky but it's undeniable that they