Joseph Holt brewery unveils new look for classic bitter

For nearly two centuries, the Joseph Holt brewery has faithfully adhered to a timeless recipe, that has remained unchanged for 175 years and now, they're unveiling their classic bitter with a contemporary new look to match its surging popularity.

The Manchester-based brewery, steeped in a rich familial legacy spanning six generations, has initiated a bold campaign heralding their classic bitter as Joseph Holt's "newest vintage".

Unified by the brewery's iconic logo, the campaign seamlessly blends tradition with innovation.

As Joseph Holt commemorates its 175th anniversary, the brewery seeks to spotlight how their bitter has remained a steadfast favourite over the years.

In recognition of its brewing heritage and the vibrant community around its pubs, Joseph Holt is proud to produce ales that resonate with tradition, none more so than their bitter—a true ‘vintage’ in its own right.

To celebrate this milestone, Joseph Holt is running a competition until May 17 across the majority of its 127 pubs. The giveaway of both vintage and modern prizes echoes the sentiment that Joseph Holt’s Bitter has stood the test of time, maintaining its relevance and appeal.

When you buy a half or a pint of bitter you will receive a scratch card with an on-the-spot, instantly redeemable prize from the pub menu or be entered into the main prize draw.

Prizes range from modern gadgets like Apple Airpods to vintage experiences such as Classic Car Tours, alluding to the timeless appeal of its bitter.

Please note these products (alcohol and scratchcards) are only available to people aged 18+. Joseph Holt follows the 'challenge 25 policy' so you may be asked for ID when purchasing. Please drink responsibly. Do not drink if you are pregnant.

Paul