Rochelle Humes 'so proud' as she admits 'unglamorous' part of job to husband Marvin's support

Rochelle Humes has said she is 'so proud' of her daughter as a project they have been working on together finally came to light. Earlier this year, the This Morning presenter teased that eldest child Alaia-Mai had been working on and had pitched her own ideas for her mum's brand My Little Coco.

Rochelle founded My Little Coco in 2020 with the product described as being "lovingly made to be the simplest and softest of formulas for your little ones' delicate skin and hair". The 35-year-old recently celebrated the fourth anniversary of the company which has been going from strength to strength.

The TV star and businesswoman revealed in April that Alaia's own product range, named Coco Hills, will soon be released and nnouncing the news alongside an LA-inspired, pink-filled promo video that was filmed during their recent visit to Dubai, the proud mum-of-three said: "COCO HILLS @mylittlecoco new baby coming to @bootsuk stores this summer developed by Alaia-Mai Humes."

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She continued to explain: "A bath, body and haircare range for our little ones (that aren’t quite so little anymore), who are bursting to grow up that little bit faster and indulge in all the self-care, skin and hair products they see us adults using..

"This collection has been a real labour of love that Alaia and I have been developing for the past year to ensure all of the ingredients are super gentle, whilst still offering our little (big) ones the results they need to ‘slay all day’, in a safe way. Trust us when we say it’s a WHOLE vibe!"

She also shared a picture of Alaia to her