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Football greats Harry Redknapp and Jermaine Jenas have shown their support for the beautiful game by becoming the ‘Twelfth Woman’ for this summer’s UEFA Women’s Euro 2022.
They join icon of the women's game Karen Carney - plus TV celebrity AJ Odudu and comedian Ellie Taylor - as part of an eclectic all-star squad enlisted by Heineken to be ambassadors against gender discrimination.
Throughout the tournament, Heineken is rallying fans of all genders to get behind their national teams by displaying a twist on the famous 'Twelfth man' term.
The ‘12 th Woman’ is part of an ongoing campaign by the drinks firm which shines a light on bias and challenges stereotypes in football.
Heineken's Stephanie Dexter said: “For so long football culture and fandom has been influenced by the men’s game. So, while the women’s game has grown massively, a legacy of terms such as ‘man on’ and the ‘the 12 th man’ continue to dominate.
"Meanwhile the ‘12 th woman’ is relatively unheard of. We want this campaign to help close the gender phrase gap in football language, but also invite a conversation about the entrenched bias and inequality that persists across football culture.”
The ensemble of