Man City agree landmark sponsorship deal to rename academy stadium

Manchester City have agreed a new deal with Joie that will see the academy stadium carry the name of the women's team sponsor.

British baby gear company Joie came on board with the club in March, and have now signed one of the biggest sponsorship deals in the Women's Super League that will see Gareth Taylor's side (as well as the men's Under-21s) play their football at the Joie Stadium. Already the only team in the WSL to play at their own stadium, City are now also the first club to agree a commercial deal for the stadium name.

Ahead of their season starting in October, the City Women squad were in attendance at the training ground on Thursday morning along with senior club and Joie executives to mark the milestone as they cut a giant orange bow wrapped around the stadium. After playing their opening match away at West Ham, their first WSL match at the Joie Stadium will be a blockbuster affair against champions Chelsea.

As well as being the biggest commercial deal for the women's team, it also represents further progress for the club more widely as another example of an existing sponsor increasing their commitment; OKX, Asahi, and Midea are among other major sponsors to renew or sign improved deals this year. City are expecting record revenues of over £700m for the 2022/23 season and this major deal will boost the next total.

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Not only is this a huge moment for Manchester City Women but also for the wider club as the stadium changes name for the first time since its opening in 2014," said Gavin Makel, managing director of City Women. “A women’s team partner since March this year, Joie shares our commitment to family values and high standards and