Livingston land six-figure stadium deal with Bathgate cab firm

Livingston have landed a club record-breaking six-figure stadium sponsorship deal with a Bathgate taxi firm.

In an initial one-year deal, Almondvale will be renamed ‘Home of the Set Fare Arena’ from this summer, when their current contract with Tony Macaroni restaurants expires.

Livingston CEO Dave Black said: “This really is a fantastic bit of business for the club and I’m absolutely delighted to be able to announce Home of the Set Fare as our new stadium naming rights partner, ahead of the 2024-25 season.

“It’s always disappointing when one partnership comes to an end, but the response we had for this was excellent, and from the first few exchanges and then in person meeting, it was clear to see this was going to be a great relationship for both parties.

“The enthusiasm from their side was fantastic, and after doing a tour of the stadium and seeing what we had to offer, we were able to get this signed off and start to make plans for the new season.

“I’m looking forward to partnering with Home of the Set Fare and we hope fans will get right behind the support of the company by making them their preferred taxi company.”

Natasha Saunders, general manager of Home of the Set Fare, said: “As a business within the West Lothian community, we are proud to be associated with our local club.

“We are very excited about the amazing opportunities that lie ahead.

“We look forward to working with and supporting the club for the coming season and beyond.”

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