ITV This Morning viewers baffled as Holly Willoughby comforts bride who went ahead with her wedding without groom

This Morning viewers took to social media to share the same question as they watched Holly Willoughby and Phillip Schofield who interviewed a woman who went ahead with her wedding day despite being jilted by her husband-to-be.

Kayley Stead, 27, discovered she wasn't going to marry her partner of almost four years the morning of her big day. Despite her devastation, Kayley decided to go ahead with the event with the support of her loved ones on September 15 in Gower, Swansea.

She still had her grand wedding entrance, went ahead with the meal, speeches, dances and even posed for professional photos without her groom. Kayley let out some of her frustrations when she punched off the top tier of her wedding cake, and spent the usually romantic first dance with the groomsmen, her brothers, and dad Brian, 71.

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Appearing on the ITV daytime show, Kayley re-donned her wedding dress to chat to Holly, 41, and Phillip, 60, alongside her sister and best friend who also both got back into their pale blue bridesmaid dresses for their TV appearance.

And while Kayley looked stunning in her lacy gown, which featured a sparkling silver belt effect around the waist, This Morning viewers were a bit baffled as to why she had to appear on the show in her wedding outfit. @Boppity_Boo34 tweeted: "Why’s she wearing her wedding dress for an interview #ThisMorning."

@suzysasha echoed: "#ThisMorning Why are they still all dressed for the wedding??" @JenJenivive wrote: "But why is she in her wedding dress #thismorning." @I_knew_Bob commented: "#thismorning All the best to her but she looks a bit foolish wearing her