ITV Loose Women's Kaye Adams responds to This Morning after viewers spot snub as Dame Kelly Holmes admits disappointment

Kaye Adams appeared to acknowledge talk that the Loose Women stars were 'fuming' with This Morning beating them to an award at the National Television Awards 2022. On Thursday night (October 13) the stars of the small screen hit the red carpet for the annual ceremony followings its postponement last month.

This Morning picked up the gong for Daytime for the fifth consecutive year seeing off competition from Loose Women, The Chase and The Repair Shop to take home the award.

It comes soon after Holly Willoughby and Phillip Schofield faced criticism over the past couple of weeks following claims they skipped the queue for the Queen’s lying in state. And as the popular programme was announced as the winner by Strictly Come Dancing pair Ellie Simmonds and Nikita Kuzmin, Phillip was seen putting his head in his hands and appeared to hold back tears.

READ MORE: ITV This Morning's Alison Hammond reveals 'shameful' NTAs moment fans missed - before a sensitive Dermot O'Leary outs missing award

Holly, meanwhile, looked equally as surprised and thrilled as she immediately hug her co-star and off-screen 'bestie' before rushing over to give co-star Alison Hammond a hug. However, viewers spotted that while the majority of the Loose Women did clap, albeit seemingly unhappily, Linda Robson and Judi Love did not join them.

Among the social media posts was @PrincessPKaur who commented: "The loose women were not happy!! Fuming! #ntas #ntawards." While @Woodox76 shared: "Loose women aren’t impressed are they? #NTAs."

But Kaye has since insisted the panelists were cheering on their ITV co-stars. During the usual crossover between This Morning and Loose Women, where they tease what is to come on the lunthtime show, Kaye congratulated