Holly Willoughby stuns in new woodland-inspired photoshoot as she says people 'haven't figured her out'

Holly Willoughby has dazzled her followers in a new behind-the-scenes look at her new woodland-inspired photoshoot. The This Morning presenter took to Instagram to promote not one but two new releases into her Wylde Moon boutique.

Wylde Moon is Holly's lifestyle brand which she launched last year after being inspired by sound baths during her time in Australia in 2018 when she stepped in for Ant McPartlin to host hit reality show I'm A Celebrity... Get Me Out of Here! alongside Dec Donnelly.

The brand's website explores topics from "beauty and fashion to energy and healing" but also features its own boutique where Holly has launched her perfumes, candles wax melts and even a sparkling 12-piece jewellery collection alongside Kirstie Le Marque.

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On Monday, to coincide with the full moon, Holly announced that she would be launching not one, but two more frgrances. In her first post, the mum-of-three looked stunninl in a white folk dress as she posed in front of a tree with berries. "Time for something new…Introducing @wyldemoon ‘s new fragrance (borrowed from) The Hedgerows," she typed alongside promotional images.

"(Borrowed from) the hedgerows with fruity, green, mossy notes of Blackberry, Cassis, Rose, Geranium, Patchouli and Oakmoss. Available now on the WYLDE Boutique as WAXING MOONS WAX MELTS that promise to fill your home with luxurious fragrance." She then shared a aesthetic video with her talking over as it showed her on the photoshoot for the promo shots."

"And like buses… 2 come along at once…" Holly, 41, then shared alongside a different post which had a slightly darker, more autumnal set of images of