IPL Media Rights: BCCI richer by Rs 46,000 crore and counting, digital rights soars to Rs 50 crore per game

IPL TV and digital rights for the Indian sub-continent for a whopping Rs 44,075 crore, making it one of the richest entities in the sporting world. As per information received, Package A (Indian subcontinent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game. As it happened: IPL media rights auctionHowever, it is the Indian subcontinent digital rights that stole the thunder with Rs 50 crore per game being offered by one of the bidders after the winner of Package A challenged them.

The Package B fetched Rs 20,500 crore and thus cumulatively the BCCI is now richer by Rs 44,075 crore after selling the two packages. When the auctions stopped on the second day, another Rs 2000 crore was bid for Package C, which has a select non-exclusive digital rights deal. The auction, which has moved into the third day, will resume with Package C on Tuesday.

As of now, the board has earned a staggering Rs 46,000 crore, which is already two and half times more than the 2018 auction value of Rs 16,347 crore. As PTI had predicted, the final valuation would be around Rs 47,000 crore to Rs 50,000 crore. The base price for TV was Rs 49 crore while digital rights were pegged at Rs 33 crore.

"We are already reaching towards the USD 5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crore is massive. An incremental growth of 51 percent over and above base price is phenomenal," a BCCI functionary told PTI on the condition of anonymity.