IPL media rights: Jay Shah praises drafting of tender document

IPL media rights, BCCI secretary Jay Shah said it is the drafting of the tender document that paved the way for the show. "The tender drafted by the BCCI for this process was an excellent one. It allowed optimum price discovery and the eventual figure is a telling note on what the property (IPL) is all about," Shah told TOI.

Read AlsoIPL media rights sealed at Rs 48,390 crore: Disney-Star get TV, Viacom digital; Times Internet gets overseas rights

With a winning bid of Rs 23,758 crore, Reliance Industries' (RIL) Viacom 18 not only bagged the digital media rights for the Indian Premier League (IPL) for India and overseas — in conjunction with Times Internet — but also beat the winning amount for the TV telecast rights, which went to Disney

Shah's team began working on the details of the ITT months ago and a lot of deliberations took place on the packages that were going to be on offer. "I kept talking about Package C in particular right from the start and we can all see what difference it eventually made to the overall auctions towards the end. The digital space in India, like anywhere in the world, has been a booming space and we were extremely confident about bidders coming to the table with a set plan. That's precisely what happened," he said. It is the bidding for Package C that saw the value-discovery move from Rs 44,000 crore to the eventual figure. "The money that BCCI will earn from these rights over the next five years will help with a lot of things that the board has planned for over the coming years. The BCCI has also been working on women's cricket at the under-16 and under-19 levels which will become a feeder line for the women's IPL that is being worked on," he said. Meanwhile, Rebecca Campbell, chairman,