IPL Media Rights Value Can Touch $50 Billion: Chairman Arun Dhumal
The Indian Premier League (IPL) chairman Arun Dhumal believes that the media rights value of the league has the potential to touch a staggering $50 million over the next two decades, provided it keeps innovating and improvising with fans' interests in mind. The current media rights value of the league stands at $6.2 billion (approx Rs 48,000 crore) for a five-year period starting from 2022. Even by this estimate, IPL is the second-most high-valued league after the National Football League (NFL), as the American sporting entity struck a $110 billion media deal for an 11-year period starting from last year.