Businesses ready to make the most of Forest in the Premier League

Businesses in West Bridgford are ready to make the most of Nottingham Forest's promotion to the Premier League. The Reds achieved promotion to the Premier League on May 29 after beating Huddersfield Town 1-0 at Wembley in the Championship play-off final. They start their campaign in the top tier in August.

A report from Brighton's promotion to the Premier League found their rise five years ago brought in £212m to the city in just one year, and an expert has said the value of promotion will go "far beyond" the estimated £170m of that one-off game. A business expert also thinks if The City Ground is expanded as planned, this would help to boost the local economy.

Hospitality venue owners and managers in Nottinghamshire have previously said they expect to make more money when the season starts too. And businesses in the heart of West Bridgford town centre agree that Forest's promotion will benefit them, with one owner saying it's on them to make the most of it.

Peri Theodosiou, 31, owner of Forde's Coffee and Sandwich Bar, said: "I think the promotion has been a great success for the team. The atmosphere around West Bridgford and Nottingham in general has been amazing.

"There's a lot more positivity around the area, especially speaking with customers, or when you sometimes see the odd player walking around. I think it will increase the footfall as the stadium is just close by, and I think it will hopefully be positive for all the businesses around the West Bridgford area and Nottingham area.

"Whether it'll increase profits, that's down to business owners as well. If you continue to serve quality products and have a great service, the footfall will hopefully increase the trade in West Bridgford."

Jack Priestley, 24, bar