The beautiful game is a global production with supporters around the planet ready to devour the latest from the most captivating teams on the planet.
Money-spinning world tours have long told those in power, there's an appetite for the biggest and best. And Celtic and Rangers' appeal stretches far beyond Scotland, of that there is no doubt.
Glasgow's derby is revered from Madrid to Melbourne – those who love football can't get enough of Scottish football's marquee fixture.
And that is reinforced after the pair lock horns. February's 3-0 win for Celtic was the only show in town as football fans beyond these shores watched on.
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