BURBANK, CA/WEST PALM BEACH, FL: LIV Golf and The CW Network on Thursday announced they have entered LIV’s first-ever US broadcast television and streaming agreement.
After a competitive bidding process, LIV Golf awarded the rights to its live event coverage in a multi-year partnership with The CW.
Beginning with the 2023 LIV Golf League season, The CW will air all 14 global events and stream the events live on The CW App. “This is a momentous day for LIV Golf as this partnership is about more than just media rights.
The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States,” said Greg Norman, CEO and commissioner of LIV Golf. “We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season. “The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport.