In 2013 it was Shaun Johnson’s try. Four years later it was the ankle-tap on Kallum Watkins that denied a certain try in the final.
And now there is another painstaking World Cup moment etched into the memories of England supporters for eternity courtesy of Stephen Crichton.
How does one even begin to sum up arguably the most extraordinary semi-final in World Cup history? Whether or not Samoa can challenge Australia in their first final next Saturday is a debate that can be parked for now because they deserve their moment to celebrate the most historic win their nation has known.
They were worthy winners. Having led by eight points with 15 minutes remaining and then again by six in the dying moments, they might have felt they could have won it sooner.