Thomas Bach Usa Los Angeles athletics show President Reuters Olympics audience Provident Thomas Bach Usa Los Angeles

Paris Games reboot Olympic brand, raising bar for LA

channelnewsasia.com

Those tasked with following Paris seem impressed. "They have done a spectacular job," Los Angeles 2028 CEO Casey Wasserman told Reuters. "The experience in the venues, which is what this is all about for the athletes and the fans, is world-class." He said Los Angeles would not try to match Paris in style and substance but in "authenticity and execution", a view echoed by IOC President Thomas Bach. "If LA would like to copy the Eiffel Tower, it would be a recipe for disaster," Bach said. "Each Olympic Games has to be authentic, has to be creative, has to show the culture of the host country." Los Angeles Mayor Karen Bass acknowledged Paris had set a high bar, and that LA's homelessness problems would be a challenge to overcome.

But the City of Angels has one world class asset that nobody else can claim: "We do have Hollywood, so I expect a lot of magical opportunities," she told Reuters.Broadcasters and sponsors, who were jittery after two COVID-blighted Games, are also thrilled.

NBCUniversal, which has the largest Olympic media deal in the world after paying US$7.65 billion in 2014 to extend its rights through 2032, scored its highest US audience since 2012 and enjoyed record ad sales, with average total viewership for the first 14 days up 77 per cent from Tokyo.

The number of viewers on Warner Bros Discovery streaming platforms for the first two days of Paris exceeded the entire Tokyo Olympics, the company said.

Related News
Heidi Peters joined the Canadian women's sitting volleyball squad in 2013, one year after the team missed out on qualification for London and essentially disbanded.
Ethan Katzberg couldn't have wished for a better Olympic debut. 
Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com.
Beberapa cabang olahraga di Olimpiade Paris 2024 terancam tidak dipertandingkan di Olimpiade LA 2028. Salah satunya adalah tinju!
The boxing competition at the Paris Olympics is over but the fight now starts for its inclusion at the 2028 LA Games after a damaging gender controversy placed the sport under renewed scrutiny. Boxing is a staple of the modern Olympics, making its debut in 1904 and contested at every Games since, apart from in 1912. Muhammad Ali, Sugar Ray Leonard, Floyd Mayweather and Lennox Lewis, to name just a few, all started out at the Olympics. Boxing at the Paris Games took place in mostly packed houses. And yet when the Los Angeles Olympics comes around four years from now, it is not certain that it will be on the programme.
Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com.

Latest News

Change privacy settings
This page might use cookies if your analytics vendor requires them.