Josie Gibson is in high demand following reports that both ITV and BBC bosses are eyeing her up for two of their major shows.
The 38-year-old TV presenter is reportedly in talks to appear on this year's I'm A Celebrity... Get Me Out Of Here, despite pleas for her to become a contestant on Strictly Come Dancing.
The Big Brother winner, who is currently employed by ITV, is a regular face on This Morning and has been noted as a viewer's favourite after routinely stepping in to cover both Holly Willoughby and Phillip Schofield during their absences over the years.
But despite the 'battle' between the broadcasters, it is rumoured that Josie has now signed a 'six-figure deal' to enter the Australian jungle later this year instead of taking to the dancefloor. Try MEN Premium for FREE by clicking here for no ads, fun puzzles and brilliant new features As Lorraine returned to ITV on Friday, stand-in host Christine Lampard spoke to showbiz journalist Lucie Cave about the rumoured I'm A Celeb line-up.