Josie Gibson in BBC and ITV 'battle' as she 'signs six-figure deal for I'm A Celebrity'

Josie Gibson is in high demand following reports that both ITV and BBC bosses are eyeing her up for two of their major shows. The 38-year-old TV presenter is reportedly in talks to appear on this year's I'm A Celebrity... Get Me Out Of Here, despite pleas for her to become a contestant on Strictly Come Dancing.

The Big Brother winner, who is currently employed by ITV, is a regular face on This Morning and has been noted as a viewer's favourite after routinely stepping in to cover both Holly Willoughby and Phillip Schofield during their absences over the years.

But despite the 'battle' between the broadcasters, it is rumoured that Josie has now signed a 'six-figure deal' to enter the Australian jungle later this year instead of taking to the dancefloor.

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As Lorraine returned to ITV on Friday, stand-in host Christine Lampard spoke to showbiz journalist Lucie Cave about the rumoured I'm A Celeb line-up.

Christine, 44, said: "Josie Gibson is reportedly set to head into the jungle. Lucy, if anyone knows, you do."

"Oh I do," Lucie responded, "So getting ready for autumn TV with the first rumoured campmate and what a great one as well.

"Josie is rumoured to be the first star appearing in I'm A Celebrity and it comes after we reported this week that there was a battle between Strictly and I'm A Celebrity to try and get her on the show."

Lucie then added: "But rumour has it that she has signed a six figure sum which is only reserved for the biggest and best stars, so our josie is hopefully going to be in there.

"Other stars rumoured to be in there are Boris Johnson and Corrie's Alan Halsall."

Josie is often praised for her refreshing