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Ineos have launched a new Manchester United project but they face PR disaster to make it work

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In hindsight, this wasn't a great week for 'Project 150' to leak out of Old Trafford. As Sir Jim Ratcliffe and his Ineos appointments are beginning to find out, Manchester United and parody have become close pals in recent years.

Maybe United's majority decision-makers are simply hoping to speak it into existence. Following the old maxim that if you say it often enough it will happen.

We lost 3-0 at home to Tottenham? Don't worry about that, we're going to win the league in 2028. We've even got a project name for it.

It would be intriguing to see beneath the front page of the glossy brochure. As Omar Berrada told staff about the focus on winning the title to mark the club's 150th anniversary in 2028 you wonder if there was any greater detail, beyond this is what we would like to happen? ALSO READ: United vs Tottenham player ratings ALSO READ: United vs Tottenham as it happened It's not impossible, of course.

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