English Premier League clubs have agreed to a voluntary BAN gambling sponsorship from the front of their jerseys on matchdays after government talks - in a move that will be watched closely by SPFL sides.
Top flight clubs voted on the move despite eight of the 20 teams south of the border enjoying lucrative deals with betting firms.
The new move will kick in from the start of season 2025-26. A statement from the EPL read: "Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. "The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.” Italy and Spain already have a ban in place.