Who is Steven Bartlett in Soccer Aid 2022 and why is he in the World XI team?

Steven Bartlett is hoping his success off the pitch will follow him on to it as he makes his Soccer Aid debut. The businessman and Dragons' Den star will join the World XI side on Sunday (June 12) as they take on a very different England team at the London Stadium

He'll join the likes of Usain Bolt - who will once again be captaining the team - as well as former Manchester United star Patrice Evra, Line of Duty's Martin Compson, and comedian Lee Mack as the team who will be hoping to win for the fourth year in a row. And a win in the 2022 game will push them ahead of the England team in the overall stakes.

But while the competitiveness will reach fever pitch, it is all for a good cause. Soccer Aid will again be raising money for UNICEF to help with its mission of providing vaccines, tackling malnutrition and protecting children in times of crisis, such as the conflict in Ukraine.

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So, what do we know about Steven? He is the founder and former CEO of social media marketing agency The Social Chain, which he set up from his bedroom in Manchester. After dropping out of school and Manchester Metropolitan University at 18, he went on to build The Social Chain and Media Chain, taking his company public aged 27, with a current market valuation of more than £300 million.

He left the business after six years to pursue other investment opportunities. Steven released his debut book - Happy Sexy Millionaire - in March 2021, and also hosts the popular podcast, Diary Of A CEO, with recent guests including Craig David, Jessie J, Matt Hancock and Molly-Mae Hague.

Back in January, Steven joined Peter Jones, Deborah Meaden, Touker