What is 'dynamic pricing' and what does it mean for all tickets after Oasis?

When Noel and Liam Gallagher announced they would be reuniting after 15 years apart for a huge tour next year, it was set to be a trip down memory lane for those who lived through the 90s - and a first chance to experience the magic for those too young to remember.

Whilst there is still plenty of excitement when it comes to the Oasis 2025 shows, which will include five nights at Heaton Park in July, the experience of actually securing tickets for the gigs sent many fans into a meltdown when they went on sale last weekend.

Not only were fans stuck in virtual queues for hours on end, many were then faced with ticket prices higher than the expected amount. Whilst some were priced out completely, others paid well above what they intended in order to avoid missing out on a spot at the reunion shows.

READ MORE: 'They were different, they were special and they still are' - Oasis fans on Definitely Maybe 30 years on

In the last week, the topic of dynamic or surge pricing has been discussed everywhere from breakfast TV shows to the House of Commons, and has raised serious questions about the state-of-play when it comes to attending a gig in today’s climate.

But, what exactly is surge pricing, who decides to implement it, who really benefits and what has Oasis said on the matter? We’ve looked into the situation, as well as speaking to experts and those in the industry, to figure out the bigger picture and what it means for fans going forward.

According to Ticketmaster, who alongside See Tickets and Gigs and Tours have been the only official and approved ticket providers for the Oasis gigs, a small portion of ticket prices can often be adjusted to reflect the ‘market-price’ value of tickets seen on resale sites.

In the case of