What Brendan Rodgers said at his first Celtic press conference and the message to expect at his second coming

It’s felt like we’ve been waiting months, but Brendan Rodgers will finally be officially unveiled as Celtic’s new manager on Friday.

He’ll be quizzed at 4pm on his plans for a second stint in charge of the Premiership champions after agreeing to succeed Ange Postecoglou at the start of this week. He’s getting big money - both in his own hipper and his transfer warchest, so the expectations will be through the roof, especially after winning every competition he entered during his previous two-and-a-half year spell in the Parkhead hotseat.

Such a record would normally see a boss hailed as a returning hero. But the Brodge has bridges to build after jumping ship before 10–In-A-Row was completed last time - something the Green Brigade evidently still aren’t over. The rest of the Celtic support seem to be split between seeing the sense but remaining a bit annoyed with him, to delighted Postecoglou has been replaced with a manager even more successful than he was.

But what can we expect from his first press conference? There will have to be a charm offensive to start getting those disgruntled punters back onside, although winning games and trophies will see those grumbles silenced in the mid to long term.

How he plans to go about that will be interesting. Angeball worked because the Aussie tailored his team to a specific style and wasn't for tinkering. He had full control of the football department and Rodgers will, as he did before, enjoy a similar level of influence. But it’s unlikely he’ll simply try and replicate the old boss’ methods. His own CV and perhaps a touch of ego won’t allow that, and in his defence, neither should he.

This time seven years ago, Rodgers was facing a similar media introduction, except with a