UEFA and Harry Styles can help Man City to 'double down' on growth
Manchester City chairman Khaldoon Al Mubarak is rarely short of emphatic statements and his reaction to record financial results for the club does not disappoint.
According to the City boss, the Treble will be topped by 'doubling down' on what they have done to get to where they are, including 'constant innovation', 'questioning all the industry norms' and 'not being afraid to set new goals and develop new strategies'. Pep Guardiola's answer to how his players will go about replicating their success might not sound too different.
The challenge of matching their 2022/23 revenues may be as difficult as winning the Treble again would be - at least in the short term. City's success last season made them the most-watched team in Europe and encouraged a number of key sponsors to spend more with the club, yet it is going to be hard to make more money than a campaign where the Blues won the three biggest competitions and enjoyed lucrative cup ties at home against Liverpool, Chelsea, Arsenal, Bayern Munich and Real Madrid.
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While City's matchday revenue has shot up 30 per cent on the back of those extra, high-profile cup ties to £71.9m, they will likely have to wait for the completion of their redevelopment plans before they can start challenging their rivals in that area. As well as the joint venture into Co-op Live with entertainment powerhouse Oak View Group and singing sensation Harry Styles, the expanded North Stand will also help generate significantly more revenue.
"That will change City from generating revenue on 30 days a year to bringing in further money