SI faces pushback for naming Deion Sanders 'Sportsperson of the Year' after 4-8 season

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Sports Illustrated received some more flak on Thursday as it revealed its 2023 Sportsperson of the Year to be Colorado Buffaloes’ first-year head coach Deion Sanders.

Sanders took the Colorado job after his time with Jackson State was over. The move brought national attention to a fledgling Pac-12 program that won only one game in 2022 and was years removed from its national championship run in the 1990s.

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Deion Sanders walks the sidelines as Colorado plays Arizona State at Mountain America Stadium. (Joe Rondone/USA Today Network)

"Coach Prime" immediately brought hype and attention when he used the transfer portal to bolster his roster. Then, the national spotlight shined on Boulder as the team upset TCU in the first game of the season and started 2023 with three straight wins.

However, the bright lights appeared to get too bright for Colorado as it went 1-8 after starting the season undefeated.

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Head coach Deion Sanders of the Colorado Buffaloes before the UCLA Bruins game at Rose Bowl Stadium on Oct. 28, 2023, in Pasadena, California. (Sean M. Haffey/Getty Images)

College football fans and sports pundits alike pointed to the dismal finish to Colorado’s season as to why Sanders was named Sportsperson of the Year. A lot of fans who chimed in all had the same artificial intelligence joke, referencing allegations earlier in the week the outlet’s parent company used AI writers to publish stories on the website. The Arena Group denied the accusations.

"The vote must have taken place in