Ruben Amorim gave Manchester United something different - it's exactly what's needed

Ruben Amorim was a tad late. Those of us earwigging in the front row could make out one final briefing from a press officer as they stood outside in front of the Jimmy Murphy Plaque.

Manchester United's chief communications officer, Toby Craig, and Tom Crotty, the Ineos communications director, entered the room seconds before Amorim. His confident Q&A suggests he does not require any PR management.

When he eventually strode in, it was déjà vu. Handsome, hirsute, a stylish stubble and clad in the same tracksuit, there were shades of Ruud van Nistelrooy's entrance for his maiden press conference in the same room three weeks earlier.

The audience was considerably larger for Amorim. A quick head-count suggested 34 journalists. "Hi guys," Amorim said as he breezed in.

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There was no choreographed handshake for regulars on the front row, as there was from Erik ten Hag two and a half years ago. Amorim clasped hands with some of the nine Portuguese journalists at the end of his 30-minute introduction.

He is a coach who needs no introduction. We have seen plenty of him in recent weeks through press conferences in Lisbon and his tour of Old Trafford. Dozens of newspaper pages have been dedicated to him and journalists were dispatched to Lisbon to discover more about United's youngest manager (or head coach) since 1969.

A Portuguese contact assured me on Thursday Amorim would answer every question and he did. At length. For us transcribers, he is a nightmare. His command of English is so impeccable and he is such a vibrant personality he talks so quickly it is impossible to keep up.

Like the last Portuguese manager to hold court at