Roger Penske vows new downtown Detroit GP will be bigger than the Super Bowl for city

DETROIT – He helped spearhead bringing the town a Super Bowl 17 years ago, but Roger Penske believes the reimagined Chevrolet Detroit GP is his greatest gift to the Motor City.

“It’s bigger than the Super Bowl from an impact within the city,” Penske told NBC Sports. “Maybe not with the sponsors and TV, but for the city of Detroit, it’s bigger than the Super Bowl.

“We’ve got to give back individually and collectively, and I think we as a company in Michigan and in Detroit, it’s something we know how to do. It shows we’re committed. Someone needs to take that flag and run it down through town. And that’s what we’re trying to do as a company. We’re trying to give back to the city.”

After 30 years of being run on Belle Isle, the race course has been moved to a new nine-turn, 1.7-mile downtown layout that will be the centerpiece of an event weekend that is designed to promote a festival and community atmosphere.

There will be concerts in the adjacent Hart Plaza. Local businesses from Detroit’s seven districts have been invited to hawk their wares to new clientele. Boys and Girls Clubs from the city have designed murals that will line the track’s walls with images of diversity, inclusion and what Detroit means through the eyes of youth.

And in the biggest show of altruism, more than half the circuit will be open for free admission. The track is building 4-foot viewing platforms that can hold 150 people for watching the long Jefferson Avenue straightaway and other sections of the track.

We are live on pit lane this morning revving up for #DetroitGP with ⁦@CBSDetroit⁩! pic.twitter.com/FJScKXqsS0

— Detroit Grand Prix (@detroitgp) June 1, 2023

Detroit GP chairman Bud Denker, a longtime key lieutenant across Penske’s various