Primark is rolling out a major change across all stores from August

Primark is rolling out a major change across all of its UK stores at the start of August. Millions of customers will be impacted by the change and will notice when they come to pay for their items.

Primark says it is lowering the prices on hundreds of its much-loved essential kidswear products as part of its upcoming autumn/winter collection. The move will apply to the price points of selected product ranges landing in stores from the end of July and the start of August and aims to help family finances go further.

With inflation still high and polling showing nearly two-thirds of Britons are worried about the impact rising prices are having on their spending power, Primark says it is 'continuing to stand by its customers and its price leadership on the UK high street'.

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Introducing lower prices on these selected product ranges for autumn/winter 2023 builds on the decision Primark took last year to freeze prices across more than a thousand kidswear and baby items, it says. The everyday essentials impacted by the price move this autumn include wardrobe staples for kids such as long-sleeved t-shirts, leggings, sweatshirts, hoodies and pyjamas - family favourites to keep kids warm and cosy throughout winter.

The changes mean an outfit consisting of a long-sleeved t-shirt, leggings and zip through hoodie can be picked up for £8.10 compared to £9.80 in autumn/winter 2022. A baby outfit comprising of a sweatshirt and joggers will now cost £4.60 compared to £6.

Commenting on the move, Chief Executive, Paul Marchant, said: “For millions of people household finances continue to be stretched and we