Overrun Athens: How the Greek capital is finding solutions to the tourist influx

All over Europe, countries are taking measures against overtourism and Athens is not an exception. The last two years have shown the city’s struggle with the influx of visitors.

A few years ago, the goal was to have tourists all year round. Now that has been achieved, but at what cost?

Athens welcomed more than 7 million tourists in 2023, and experts predict a 20% increase this year, making the once-empty August streets a distant memory.

While this surge boosts the economy, contributing to GDP and tax revenues, it also brings significant challenges, putting a major strain on inadequate infrastructure and strained local resources.

“We need rules,” says Katerina Kikilia, Professor of Tourism Management at the University of West Attica. “Athenians face daily the social and environmental impact. The housing crisis is huge,” she tells Euronews.

Kikilia explains that many areas of Athens and Attica are now dominated by short-term rentals, with families and students being pushed out.

As an example, Kikilia mentions Koukaki. “Once a beautiful neighbourhood, it’s now a hub for short-term rentals, no families and no schoolchildren,” she says.

Despite the development of hotel infrastructure, the rest of the city’s infrastructure is lagging. “In urban areas the socio-cultural impact is big, tourists are displacing long-term residents and changing the character of the neighbourhoods. The housing issue has become explosive,” the Ombudsman said in a report on sustainable tourism.

Rental prices have skyrocketed, especially near metro stops that are popular with tourists. “It’s all about supply and demand,” says Antonis Markopoulos, co-founder of real estate company Prosperty. “If you search for properties today, you’ll find plenty, but good