Olivia Dunne: TikTok star worth £2.2m is most influential female college athlete

College gymnast Olivia Dunne finished as the highest-ranked female athlete in On3 Sports’ NIL 100 valuations list.

The sports digital media company, which included female athletes in its list for the first time this year, takes sport performance, influence and exposure into account.

Dunne finished fifth overall, behind basketball star Bronny James, and American football players Arch Manning, CJ Stroud and Bryce Young.

The 20-year-old Dunne was named the most influential female college athlete with a valuation of $2.4 million (£2.16m).

The Louisiana State University star boasts 2.2 million followers on Instagram, the most of any female National Collegiate Athletic Association athlete.

She also has 6.6 million followers on TikTok, with her posts valued at around $31,000 (£28,000) each.

The next female athlete on the list is Olympic all-around gymnastics champion Sunisa Lee, who has been valued at $1.5m (£1.4m).

Women’s basketball star Paige Bueckers was the third-highest ranked female athlete at number 35, with a valuation of $816,000 (£735,000).

A post shared by Olivia Dunne (@livvydunne)

Dunne started out in gymnastics when she was three-years-old, before making her elite level debut at the 2014 American Classic.

She joined the national team in 2017, representing the US for three years before deciding to enrol at the Louisiana State University.

Dunne massively benefitted from last year’s NCAA rule change which allowed athletes to earn money from their name, image, and likeness.

She was projected to earn more compensation than any other college athlete due to her large social media platform, and this has certainly turned out to be the case.

A post shared by Olivia Dunne (@livvydunne)

After signing with WME Sports – the