NFL schedule releases are the antithesis of 'football guy' culture and must be stopped

Rob Gronkowski joins 'Fox & Friends' to discuss Tom Brady’s broadcast comeback, why today’s college athletes transition more smoothly to the NFL and his outlook for week one of games.

Thursday was a huge day for football fans.

Wait, no. Let me rephrase that. Thursday was a huge day for social media nerds and wannabe influencers masquerading as football fans.

You see, Thursday was a little national holiday called NFL Schedule Release Day, a time when 32 social media teams ride the wave of trends experiencing their 15 minutes of fame under the guise of informing their fans what the upcoming season looks like.

I wrote not too long ago about the abomination that was the Kansas City Chiefs' sourdough schedule release soft launch, which they "rectified" by doing a QVC-themed schedule release (hey, kids, remember the '90s?), but Thursday was the big day in which fans of every team got their precious schedule release video.

PAIGE SPIRANAC AND HER MOM STUN THE INTERNET, LANE KIFFIN'S INCREDIBLE SHOT AT OLE MISS & THE NFL DID IT AGAIN

And, like hamsters at a drip feeder, everyone lined up to suck down some of the dopamine being rationed out by their NFL overlords.

The Super Bowl has become one of the busiest scam seasons, writes Kurt "CyberGuy" Knutsson. A young man looks at his phone while watching sports on a sofa. (Miguel Paricio/Getty Images)

Seriously, anyone who got overly excited about this stuff sounds like a 15-year-old girl.

"OMG! Did you see Trevor Lawrence cut his hair?"

Admittedly, there were some cool concepts, like the Colts' Simpsons' video or the Chargers' "Halo"-themed release (I guess they found their social media manager), so I can't knock some of the production work that went into these things (not you,