Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report

Dan says the Shedeur Sanders & Colorado luster has finally gone away after Deshaun Watson is expected to be the Browns starting quarterback after minicamp

Shedeur Sanders may not have gotten the first-round draft pick money he was searching for in April 2025, but the Cleveland Browns quarterback still cashed in on a different source.

Thanks to the NFL Players’ Association’s endorsement agreements, Sanders made $17.7 million in group licensing income for the 2025 season, per Front Office Sports.

That money comes from all jersey sales, trading cards and other collectibles purchases by fans, and it’s a record-breaker.

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Shedeur Sanders of the Cleveland Browns celebrates a touchdown during the first half of an NFL preseason game against the Carolina Panthers at Bank of America Stadium in Charlotte, N.C., on Aug. 8, 2025. (David Jensen/Getty Images)

Sanders surpassed legendary NFL quarterback Tom Brady, who made $9.5 million in 2021-22, by a sizable amount.

Sanders’ Browns contract is just over $1 million per season, inking a four-year, $4.647 million rookie deal before taking the field in 2025. He infamously fell in dramatic fashion during the NFL Draft, as he not only didn’t go in the first round, but he had to wait until Day 3 when the Browns finally called.

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Cleveland had also drafted Oregon’s Dillon Gabriel, a fellow Heisman Trophy finalist, ahead of Sanders in the third round.

But Sanders’ fans were abundant and they clearly showed out in terms of merchandise purchases and then some.

Also, the report made sure to point out Sanders’ other endorsement deals that he likely