Manchester fashion brand loved by Kylie Jenner and Lindsay Lohan set for major shake up

A Manchester fashion brand worn by a host of celebrities is to go online only after its wholesale arm went into administration.

Clothes by Lavish Alice, which was founded by friends Matthew Newton and Lee Bloor in 2011, have previously been available in the likes of Selfridges, Harvey Nichols and Bloomingdales.

Over the years the company has been able to boost its reputation after celebrities including Katy Perry, Kendall and Kylie Jenner, Ashley Graham, Eva Longoria, Jessica Biel, Nicole Richie, Elizabeth Hurley and Lindsay Lohan wore its range.

READ MORE: Click here to sign up to the BusinessLive North West newsletter

However, the brand is now set to go online only after Quantuma was appointed to oversee the administration of Fashion Collections International Limited. The directors of Lavish Alice added the move had been made voluntarily.

They also confirmed that none of its 20 employees based at its head office will be impacted by the change.

In a statement, Lavish Alice said that while its website has "experienced significant growth and revenue continues to thrive", the wholesale arm of the business has "grappled" with historic global supply chain issues, increased freight costs, currency exchange losses, wholesale cancellations, late delivery charges and "squeezed" profit margins, which have "caused financial challenges".

The company added it has now "streamlined its offering" to become an online-only retailer. Wholesale revenue totalled more than £5m in 2022 while gross revenue was over £17m in 2022.

Mr Newton said: "The Lavish Alice journey is only just beginning. We have traded throughout 2022 and demonstrated consistent post pandemic growth.

"Demand for the brand and website sales are at a record high with