Livingston sponsorship deal comes to an end as club search for new backers

Livingston FC’s colloquial nickname of the ‘Spaghettihad’ as their stadium name is no more, after the club confirmed their sponsorship deal with restaurant Tony Macaroni comes to an end this season.

The Almondvale club announced this morning that “an opportunity has arisen” for stadium naming rights from season 2024/25 and beyond.

Livingston said their long-running shirt and stadium sponsorship with the Italian eatery is coming to a “natural end” after 11 and nine seasons, respectively.

A statement issued by the club said: “Tony Macaroni is the longest-running shirt and stadium sponsor in the club’s history and, as such, the club would like to mark the end of this deal by paying tribute to Sep Marini and all the team at Tony Macaroni.”

Livingston CEO Davie Black said: “We are grateful to Sep and the Tony Macaroni chain as a whole for their continued support in the last 11 years.

“In this day and age, it can be difficult to encourage companies to take up sponsorship packages, but to have had that support from Tony Macaroni for such a prolonged period of time has been tremendous for the club.

“Of course the Tony Macaroni Arena stadium name has become a well-known venue within the Scottish game, and I don’t think either the club or Tony Macaroni themselves could have predicted how far and wide that stadium name would travel and have such an impact.

“This may be the end of the sponsorship, but we look forward to a continued relationship with Sep and his team, and they will be forever welcome back as spectators in the future.”

The club added: “The club has enjoyed fruitful working relationships with countless partners in years gone by, but now comes the chance to put your company at the forefront of Livingston FC as the