Liam Gallagher's Pretty Green fashion brand is being revived

Liam Gallagher’s former fashion brand Pretty Green has been on a rollercoaster ride since it was founded back in 2009.

After being launched in Manchester the brand enjoyed success until entering administration ten years later.

Now, the long-running administration of the original companies behind Pretty Green is to come to an end after the advisory firm overseeing the process moved for dissolution.

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Both Pretty Green Limited and Pretty Green Group Limited are to be closed down for good after Moorfields Advisory completed its work.

The brand itself is still trading after it was bought by JD Sports in April 2019 shortly after it collapsed into administration, though the former Oasis frontman is no longer involved.

Below, the Manchester Evening News details the history of Pretty Green from its fall from grace to being saved by JD Sports as well as how much it owed to creditors and whether major investors have recovered their losses.

Pretty Green was founded by former Oasis frontman Liam Gallagher in 2009 and was named after a track by The Jam.

Rockpool Investments backed the Manchester-headquartered business with an £11m investment in 2017.

The business had taken a hit when House of Fraser entered administration in August 2018. The department store, which was immediately bought out of administration by Mike Ashley’s retail empire, had housed 20 Pretty Green concessions.

Ahead of entering administration, Pretty Green's turnover totalled £38.2m in the 16 months to January 2018 while its pre-tax losses were cut from £5.6m to £1.5m.

The company fell into administration at the end of March 2019 after having been on the brink of insolvency for the