ITV Celebrity Big Brother viewers divided as they decide 'winner' during launch show

Celebrity Big Brother fans appear to be divided as some named the series 'winner' despite it only being the launch show. A bunch of famous faces were seen heading into the revamped house on Monday night (March 4) after Big Brother was revived by ITV last year.

It is the first time since 2018 that Celebrity Big Brother has been on screens, which was when former Corronation Street star and current Dancing on Ice contestant Ryan Thomas emerged as the winner.

Now though, it's another Corrie star catching viewers' eyes. Colson Smith, who plays PC Craig Tinker in the ITV soap, entered the iconic camera-filled compound alongsdie the likes of Strictly Come Dancing star Nikita Kuzmin, broadcaster and author Fern Britton and former The X Factor judges Louis Walsh and Sharon Osbourne.

READ MORE: Celebrity Big Brother fans 'minds blown' by Colson Smith detail as he confirms length of Coronation Street break

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Actor Bradley Riches, Ibiza Weekender star David Potts, YouTuber and presenter Zeze Millz, The Real Housewives of Cheshire star Lauren Simon, musical theatre actress Marisha Wallace, the uncle of Kate Middleton Gary Goldsmith, Love Island winner Ekin-Su Cülcüloğlu and entrepreneur Levi Roots complete the line-up.

Following the launch show, which saw the celebrities introduced themselves in pre-recorded clips before entering the house live, it is Colson who has emerged as the early favourite.

According to Coral bookmakers, at the time of writing, the soap star is early 3-1 favourite to win Celebrity Big Brother following by Bradley Riches is second best in the betting at 7-2, David Potts can be backed at 11-2, while Ekin-Su Culculoglu and Levi