Infamous Kenilworth Road stadium could be one of Luton's best weapons

LUTON, England : Opinions of Luton Town's Kenilworth Road stadium run the gamut from charming and cosy to a ramshackle dump, but the club's former manager John Still believes it could be one of the team's most potent weapons if they reach the Premier League next season.

Luton Town need to beat Coventry City in Saturday's Championship Playoff Final at Wembley to earn promotion - and the biggest prize in the game.

Playing in the top flight conjures images of Manchester City's well-heeled manager Pep Guardiola and goalscoring star Erling Haaland pushing through the rusty turnstiles of Kenilworth Road.

Still sees only benefits for Luton Town.

"I think the biggest plus... whoever comes here to play, they've got to play well, because the atmosphere here, they won't be used to coming here, so particularly the first year it will be a plus," Still said.

"It's a unique ground now, isn't it? If you had a son or a daughter, and they're watching Sky (TV) every week and you bring them here, they'll go 'It's not like it is on the telly!' Teams that come here will have to play well to get a result," Still added, during one of the best-attended press conferences, according to a team official, in Luton's history.

Their odds-defying story is a big draw. Luton have climbed their way up from non-league football nine years ago, to League 2 four years later, to now being on the cusp of the glittering pinnacle of the game in England.

If promoted, they stand to see a revenue windfall of at least 170 million pounds ($215 million) across the next three seasons, according to Deloitte's Sports Business Group. That could rise in excess of 290 million pounds if the club survives the first season in the Premier League.

Kenilworth Road's owners have said