"I turned £530 from my nana to a £10,000 an hour business with an idea people laughed at"

When Chloe Walsh first started posting videos on TikTok she faced nasty comments for being 'cringey'. But the 25-year-old is having the last laugh after making a seven figure success of her own business, thanks in no small part to being ahead of the curve on social media.

Chloe started her own Coco Cosmetics by Chloe beauty business with a £530 loan from her nana in December 2018. Now the business, which recently rebranded to Clomaná, has made over £5 million in sales in the past year.

It has become famous for Chloe's signature 'marshmallow' make-up sponge which has been a big hit in the beauty world. Former make-up artist Chloe developed the sponge after being a long-term eczema sufferer, and needing a gentler way to apply foundation.

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Her success has not come without its hurdles though, not least when a trademark dispute forced her hand in changing the name of the successful brand she had built. But now, as Clomaná, she has high hopes of doubling turnover yet again in the year ahead.

Chloe, from Barrow-in-Furness in Cumbria, says: "It all started back in December 2018, when my nana gave me £530 to start my beauty business which was literally with 100 pairs of fake eyelashes. I was a make-up artist at the time, and it seemed an easy thing to start with.

"That ticked along for around two years until I started going on TikTok. Everyone said it was cringey, I’m from a small town so everyone watches what everyone does.

"I’d make videos of me packing orders and little videos of days in my life. I got laughed at, but then one video went viral - and everything went crazy from there.

"It was a video of me packing an order and