'I'm 72 - John Lewis 'magic' anti-ageing cream has people telling me I look much younger'

Beauty buffs are insisting that a celebrity favourite anti-ageing face cream sold at John Lewis is 'magic', and hydrates the skin whole making them look 'much younger'.

Augustinus Bader's signature The Rich Cream is the result of 30 years of research and innovation and has been on the market for 5 year, in that time it's found a celebrity fanbase with Victoria Beckham, Courteney Cox, Jennifer Aniston and many more.

The chemist-led skincare brand launched the product to the market five years ago after it was carefully hand crafted by globally recognized biomedical scientist Professor Augustinus Bader himself.

READ MORE: 'Boots' £20 'instant filler' anti-ageing cream made my skin so flawless, I don't need makeup'

The Rich Cream was created to improve the appearance of skin with it being clinically proven to reduce the signs of aging including the appearance of fine lines, wrinkles, and hyperpigmentation.

According to the AB website, 97% of users agree that the tone and texture of their skin looked dramatically transformed after using the highly revered skin face cream.

The Rich Cream formula was hand crafted by Professor Augustinus Bader in his own laboratory: Professor Bader is a globally recognized biomedical scientist, physician and one of the foremost experts in the field of stem cell biology and regenerative medicine.

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With hundreds of five-star reviews it's clear why the cream is so popular, it retails at a premium price point but many are saying they get compliments on their appearance after using it.

One shopper penned: “This is the best moisturiser I’ve ever used. I’ve just starting using it and have been stopped twice and asked what I’m using because both said my skin looks so healthy and glowing! And