'I got it wrong at Arsenal' - Man United could unleash new attacking strategy after surprise move
Maybe it was inevitable that with the king of marginal gains playing such a prominent role at Manchester United now, Ineos would look to add a set-piece coach to Erik ten Hag's backroom staff.
Sir Dave Brailsford left no stone unturned in the bid for improvements at British Cycling and adding in a specialist coach to deal with a key area of the game is hardly revolutionary when placed alongside some of his ideas on the road, but it is another sign of United looking to move forward under the Ineos regime.
Andreas Georgson is set to join the club as the man tasked with improving set-pieces, both in terms of creative attacking moves and becoming meaner defensively. Anyone who has watched United regularly in recent years would agree there is room for improvement in both areas.
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It was initially Eric Ramsey who oversaw set-pieces, but this was only alongside his other remit as a first-team coach. Georgson is set to focus entirely on dead-ball situations having built a reputation in this area of the game.
The 42-year-old Swede will leave a management position at Lillestrom to take up a job offer at Old Trafford and it's clear to see that technical director Jason Wilcox has played a big role in the move. Wilcox was behind the appointment of Georgson as set-piece coach at Southampton a year ago and his comments then offer an indication of the style of play he is likely to prioritise at United, alongside Ten Hag.
“Andreas has an excellent understanding of the game model we’re building here, in which set-pieces play an important role," he said.