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Small and medium-sized enterprises (SMEs) in the fuel industry are the backbone of the economy — a driving force that provides the country with fuel, jobs, and stability, even during the most challenging times. Market participants have endured the COVID-19 pandemic, turbulent legislative changes, economic instability, and, ultimately, war. Despite these hardships, they continue to work, invest in development, and create new opportunities. However, their efforts require adequate support from the state and other industry players.

A Market Forged by Challenges.

From sourcing fuel during crises to attracting and retaining staff, these are the everyday realities for SMEs in the fuel sector. Businesses have learned to adapt quickly: ensuring the supply of fuel for transportation and industry during the pandemic, advocating for fair tax conditions, and now, during wartime, not only maintaining operations but also contributing to infrastructure restoration and community support. These challenges have strengthened SMEs, but everyone in the industry knows that it is becoming increasingly difficult to withstand the pressure alone.

The Invisible Front of SME Operations.

The daily efforts of SME representatives often go unnoticed by the general public, despite their critical importance. Tasks like fuel quality control, equipment maintenance, and the upkeep of tanks and fuel trucks must be systematically managed to ensure safety.

Tetyana Dumenkova, Deputy Head of the "Fuel and Energy Business" Association, highlights this reality: "Imagine a typical day for an SME representative in Ukraine’s fuel sector. Today, they might be grappling with staff shortages at gas stations due to population outflow and a labor crisis. Tomorrow, they