Holly Willoughby reveals latest venture away from TV with 'breathtaking' snap

Holly Willoughy has revealed another new venture away from her TV jobs.

The This Morning star shared a 'breathtaking' snap to her Instagram page to reveal the news.

Holly, 40, is releasing her very own, and very first, perfume.

The release comes through her lifestyle brand, Wylde Moon, which she launched last year.

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Wylde Moon is a lifestyle website that explores topics from “beauty and fashion to energy and healing”.

She said at the time that she was inspired to launch the platform while co-hosting I’m A Celebrity… Get Me Out of Here! in Australia in 2018, where she began exploring the world of alternative therapies, including meditation and sound baths.

The TV presenter has already released candles and a range of stunning jewelry items in collaboration with Kirstie Le Marque.

But now she is branching into the scents world.

Holly shared the news on Tuesday morning (February 8) with her millions of followers.

The post showed an image of the mum-of-three modelling the perfume in a stunning, dusty pink gown.

The strapless dress featured a sequined pattern across the bust with a large frilled bottom.

"It’s here! My very first perfume (borrowed from) The Wild @wyldemoon …" Holly wrote alongside the snap.

"We can't take from Mother Nature, but we can borrow a little of her magic here and there…(borrowed from) The Wild enlivens the senses with notes of Bergamot, Geranium, Blackcurrant, Jasmine, Rose and Mint…

"I’ve been wearing this perfume since the day we got the scent just right and I can’t wait for you to wear it too… she’s super special … Available now in the WYLDE Boutique. @wyldemoon."

Rochelle Humes was among the first to show her