First look at new 'Big Brother eye' logo as legendary reality show gears up for ITV return

Viewers have been given a glimpse of the all-new logo for Big Brother ahead of the legendary reality TV show's return. The programme is making a comeback on ITV later this year and a fresh version of the familiar 'Big Brother eye' symbol has been created to go with it.

The new logo was revealed in an exclusive promo clip airing across ITV1, ITV2, ITV3, ITV4 and ITVBe on Monday night (July 31). It comes following the announcement of AJ Odudu and Will Best as the reality show's new hosts.

Big Brother, which was first produced in the Netherlands, originally launched in the UK on Channel 4 in 2000 and became a sensation, bringing a new style of television into people's homes as they watched non-celebrity housemates live together in a bid to win a cash prize. Well-known names such as Josie Gibson, Adele Roberts, Alison Hammond and the late Jade Goody first found fame on the show.

Read more: Big Brother winners where are they now? From TOWIE court case to Playboy photoshoots

The programme later transferred to Channel 5 in 2011. In total it aired for 18 years in the UK until it was axed in 2018.

Odudu and Best follow in the footsteps of Davina McCall, Emma Willis and Brian Dowling in hosting the contest. ITV announced last August that it would be returning on ITV2 and streaming service ITVX with its famous house featuring a "contemporary new look".

Odudu, who co-hosted the revival of The Big Breakfast and was a finalist on Strictly Come Dancing, and Best, known for fronting talent show Dance Dance Dance on ITV, will host the main show, presiding over weekly evictions and "quizzing" housemates on the events of the day. They will also front an additional nightly live show debating the topics inside the house.

At the time Odudu