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Just what is El Plan? Is it a social media stunt, thoughts up by the brains behind Fernando Alonso's public profile and Alpine's marketing department? Or is it a genuine scheme to give the two-time world champion the chance to add more silverware to his already impressive collection? The answer, most likely, is somewhere in the middle.

Whether or not it was a planned marketing technique when Alonso first uttered the phrase In Turkey last year, it has been used to full effect in that regard.

The Spaniard kept bringing it up, and wore T-shirts with the phrase to make sure it didn't slip from anyone's mind.

And it gained most traction when, for free practice ahead of the Abu Dhabi Grand Prix, the letters on Alonso's rear wing were rearranged so that the phrase was there for the whole world to see.

Those marketing boffins