Fashion PRORYV showcased Ukrainian designers on the Milan catwalks

The international project Fashion PRORYV For Freedom held a series of fashion shows in Milan from February 24 to March 8, 2026, which were included in the official program of the Milan-Cortina 2026 Cultural Olympiad and Milan Fashion Week, the event organizers reported.

As noted in the press release, the project combined fashion, education, and human rights themes and served as a platform to introduce a new generation of Ukrainian designers to the European market. The event was organized by the associations VITAWORLD, Terre des Hommes Italia, and Fashion Globus Ukraine, with the support of the Consiglio Regione Lombardia and the regional branch of the National Olympic Committee of Ukraine in the Kyiv region.

The contest’s founder, Golda Vynohradska, emphasized that Milan served as a space where Ukrainian youth demonstrated not only professional skill but also a contemporary European vision. According to her, Fashion PRORYV is a platform where fashion becomes a tool for education, cultural diplomacy, and new economic opportunities for the younger generation of Ukrainians.

The shows featured collections that combined high-level design, technical innovation, and a distinct cultural identity. The organizers paid special attention to inclusive design solutions for people with disabilities. According to them, the first commercial orders were placed during the events, opening up prospects for cooperation between Ukrainian educational institutions and Italian partners.

Live performances dedicated to solidarity, freedom, and the empowerment of women were a separate part of the events. Braids in the colors of the flags of Ukraine, Venezuela, Kurdistan, and Italy served as a symbolic element. An artistic highlight of the program